Welcome to The Burbank Company Blog: Crafting Unforgettable Guest Experiences

At The Burbank Company, we don’t just build websites. We help RV parks, campgrounds, and bed & breakfasts create stronger guest experiences—both online and on the ground. That’s why we’re launching this blog: a space dedicated to exploring what really works when it comes to crafting unforgettable stays.

Why This Blog Exists

The digital experience is often the first step in a traveler’s journey. However, the real magic happens after they arrive. This blog will focus on both sides of that equation—offering practical insights, digital strategies, and real-world guest service tips. Our goal is to help destination owners attract more guests and create experiences worth returning for.

Topics We Will Cover

We’ll cover a variety of topics, including:

• What makes a welcome feel truly warm

• How to highlight your unique story through your website

• The role of design in building trust and bookings

• Small touches that surprise and delight guests

• Tools that make running your destination easier

  
  

But we also want to hear from you.

Your Experience Matters

You’ve met the guests. You’ve solved late-night plumbing issues. You’ve discovered that offering free firewood on Fridays actually does lead to more weekend bookings. You know your space and your audience better than anyone.

That’s why we’re inviting owners, managers, and hosts to share what’s worked at your destination—big or small. This blog is a place to highlight stories from the road, lessons learned, and even ideas you’re still experimenting with.

Whether you run a two-room inn, a seasonal RV park, or a tent-only campground tucked into the pines, we want this blog to feel like it’s for you.

Join the Conversation

Over the coming weeks, we’ll be publishing short, practical posts filled with ideas, inspiration, and examples. If you have a tip, a question, or something that’s worked for your property, let us know. You might just see your story featured in a future post.

Let’s make this a space where destination owners help each other grow—one great guest experience at a time.

The Importance of Guest Engagement

Engaging with guests is crucial for any destination. It’s not just about providing a place to stay; it’s about creating a memorable experience. When guests feel valued and appreciated, they are more likely to return and recommend your property to others.

Building Relationships

Building relationships with guests can start before they even arrive. Consider sending a welcome email that includes local tips, upcoming events, and personalized recommendations. This small gesture can make a big difference in how guests perceive their stay.

Gathering Feedback

Feedback is essential for improvement. Encourage guests to share their thoughts through surveys or review platforms. This information can help you identify areas for enhancement and celebrate what you’re doing well.

Conclusion: Welcome to the Journey

We are excited to embark on this journey with you. Together, we can create a community that fosters growth and innovation in the hospitality industry.

– Lee Burbank*Founder, The Burbank Company*

Let’s make this blog a valuable resource for everyone involved in the hospitality sector. We look forward to your contributions and insights. Welcome aboard!