What Today’s Travelers Expect from Your Website (and How to Deliver)

Today’s traveler forms an impression the moment your website loads. If your site is clunky, outdated, or hard to use, they’ll move on without a second thought. Whether you run an RV park, a campground, or a bed and breakfast, your website needs to meet modern expectations. Here's what guests are looking for—and how to make sure your site delivers.

✅ Mobile-Friendly Design

Most bookings now happen on mobile devices. If your website doesn’t adapt to phones and tablets, you’re likely losing guests before they even consider your property.

How to Deliver:

• Use a mobile-first layout.

• Make buttons and links easy to tap.

• Prioritize readability and navigation on small screens.

⚡ Fast Load Time

Travelers won’t wait around. A slow site feels unprofessional and can send potential guests elsewhere.

How to Deliver:

• Compress image file sizes.

• Minimize unnecessary animations or bloated code.

• Use reliable hosting.

🔍 Easy Navigation

Guests want quick access to the basics: photos, amenities, availability, and rates.

How to Deliver:

• Use a simple, consistent menu.

• Avoid burying important info under dropdowns.

• Make the “Book Now” button obvious and always visible.

🏕️ High-Quality Photos

Travel is emotional—and photos do the storytelling. Stock images feel generic. Guests want to see your property.

How to Deliver:

• Use real, high-resolution photos of your cabins, RV sites, or grounds.

• Showcase seasonal views, guest areas, and on-site amenities.

• Avoid cluttered or outdated photos.

🗓️ Online Booking Integration

Today’s guest expects instant confirmation. They don’t want to call or email to check availability.

How to Deliver:

• Integrate with systems like Campspot, Airbnb, or ResNexus.

• Display live availability if possible.

• Offer secure, mobile-friendly booking.

📍 Key Info Front and Center

Don’t make people hunt for your address, directions, or rates.

How to Deliver:

• Put location, hours, and contact info in the header or footer.

• Include a FAQ page for quick answers.

• List amenities and pricing up front.

  
  

A modern traveler expects your website to be fast, helpful, and trustworthy—just like your hospitality. When your site meets those expectations, you're not just getting clicks. You’re getting bookings.

If your current website doesn’t reflect the quality of your destination, The Burbank Company can help. We build guest-ready websites for RV parks, campgrounds, and B&Bs that turn interest into action.